Focus & Digital Balance

Blogging about Digital Detox and unplugging, customizing our connectivity, new technologies, distraction management, and a healthy lifestyle in our hyperconnected world

Hello world — with a new name

What a ride – and it is just the beginning. The last weeks have been crazy. Not just did we increase our team size and opened many closed barrels again, to include and take everyone along, we also went with Matthias through a whole branding process and name search. After having stormed through 500+ possibilities, checked 50 names more seriously and having registered another 30 domains hastily… Finally, we have a name — and we are ready for the next stage!  

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The beginning with the name ”Master & Slave”

Michael and I started off about a year ago with our first name. Micha’s girlfriend Merce came up with the name ‘Master & Slave’ in the brainstorming session before, with reference to Hegel’s master–slave dialectic. When we had our first official meeting a couple of days later (to meet Mo and Simon from Bitstars in Aachen), we registered a domain and printed some business cards last minute — and so we became partners at ‘Master & Slave’. Continue reading